Local Marketing Source Products

FREE Marketing Fundamentals Course

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I don’t want your credit card, or your money for this.  Just come on in, see what we’ve got and let’s see if I can help you.

Folks, this is a no brainer.

If you own a local business, provide marketing for local businesses or are an Internet Marketer, you must check this out.

I’m offering FREE access to my Marketing Fundamentals Course.  For Life!

*The results described are not typical and will vary based on a variety of factors

Videos Included

1. Marketing Concepts Primer  Core marketing concepts and their descriptions that I feel are relevant concepts related to the content throughout the course. While there are many more concepts to consider, these four concepts are key to agency success.

2. Site Design Concepts and Online Campaigns  This video is going to cover different philosophies that I have adopted over the years in regards to marketing and business. While there are different philosophies and mentalities towards increasing the bottom line, this is where certain principles and values that I stand by are brought into the Agency mix

3. Online Marketing Defined  We are going to take online marketing principles and demonstrate how they apply to an offline business (brick-and-mortar company) to promote themselves online. We’ll also look at maintaining a reputation online.

4. Find Your Customer Segment  This is one of my favorites.  This video discusses strategies on defining your audience for both vertical niches and geo-located niches.

 

5. Driving Traffic Methods and ROI
This video provides a high-level overview of the best strategies for a local business to expose themselves on the Internet. We cover search engines , e-mail marketing , search marketing including organic, PPC, and local and social media marketing.

6. Email Marketing Breakdown
This video covers an overview of e-mail marketing. We’ll cover niche-based e-mail marketing, Geo-based e-mail marketing, campaign segmentation and blog content strategy. 

7. Web Assets To Market
This video covers the online properties and assets that local businesses or Internet marketing agencies will promote in order to achieve top rankings utilizing search engine optimization. These properties include websites, blogs, social media properties, news stories, videos, video profiles, articles, article profiles reviews and data providers.

8. Search Marketing Defined
This video provides an overview of the search marketing strategies such as organic search results, paid results and local search results. We’ll also cover the importance of research and search marketing process.

Local Marketing Source Membership

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Filled with step-by-step instruction you will quickly learn the elements needed to build an agency with multiple monthly paying clients. This course includes videos, MP3s, transcripts, webinars, tools, and downloads of practical worksheets and templates that you apply directly to your business and your clients business. Combine all this with the other Local Marketing Source Member benefits such as weekly live Q&A calls and our private member mastermind Facebook Group and you will have all the support needed to create a profitable and sustainable business.

Learn the execution of local Internet marketing:

  • How to attract boatloads of business from Google for free
  • How to engage with your customers using the Internet so they spend more often
  • How to create and use videos to increase sales and conversion
  • How to use Web 2.0 properties like Facebook and Twitter to market a local business
  • How to do email marketing properly to build lifelong customers
  • How to manage your Internet marketing campaign properly
  • Where to find the right tools to get the job done

Learn the management of a local Internet marketing agency:

  • How to sell high priced services to local businesses using the highly acclaimed ‘SEO Sales Trail’. No prior experience required!
  • How to manage multiple clients and utilize economies of scale to maximize your profits.
  • How to find and manage multiple resources such as outsourced contractors, commissioned employees and in-house employees as you grow.
  • What tools are used to manage your business efficiently to ensure quality delivery of services and high productivity from your team.
  • How to build and understand a growth strategy to implement resources as the business grows.
  • What critical Key Performance Indicators (KPI’s) are required to measure and monitor from your first day in business.

We will also give you a MP3 file of any lesson so you can listen to it anywhere you go!

We also have transcripts for those of you that prefer that mode of learning.

Join now for only $97 a month and you will also get access to:

  • Weekly Q&A Calls – Always stay current and get your questions answered.
  • Private Facebook Master Mind Group – Mingle live with the best and the brightest online marketers around. Ask questions, give advice, and more!
  • Monthly Member Webinars – Exclusive fresh training content and local marketing best practices!
  • Hot Seats – Let us breakdown any issues you are currently facing to get to the root of any online marketing issues you are having.

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 *The results described are not typical and will vary based on a variety of factors

Local Marketers Sales Kit

A Proven, Guided Step-by-Step System to get HIGH VALUE Local Business Clients

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Included Video Training

  • Module 1 – Online Marketing Defined Online marketing principles and demonstrate how they apply to an off-line business, that brick-and-mortar company to promote themselves online. The two core components of online marketing, driving traffic and conversion and reputation management online.
  • Module 2 – Driving Traffic Methods and ROI This provides a high-level overview in education of all the best strategies for local business to expose themselves on the Internet. WE cover search engines and a brief history and overview, e-mail marketing and quick philosophies, search marketing including organic, PPC, and local. We discuss video marketing and of the many strategies why we are focusing on three. I clarify mobile marketing and it is simply a distribution means to enhance your strategies. 
  • Module 3 – Conversion Defined In this module we cover the clear understanding of conversion for a local business, such as what types of call-to-actions to achieve on website pages, profiles and some strategies to implement.
  • Module 4 – White & Black Hat SEO Comparison This module covers the difference between White Hat marketing and Black Hat marketing and some examples of each method so you can differentiate yourself as high-quality ethical service provider.
  • Module 5- Selling Your Services In this module we cover the introduction to Business to Business Sales. We introduce how to find leads, close them and sell them more value added services. The four main section of sales I’m cover are Lead Acquisition, The Sales Process, Up Sell Opportunities and Sales Tools.
  • Module 6 – Offline Lead Sourcing In this module we cover the tools required and specific sources for leads with clear strategies to approach, such as industry trade shows, local chamber of commerce or your own event promotion.
  • Module 7 – Local Marketing Sales Process This is a very extensive module covering details of selecting your niches, approaching qualified leads, educating prospects, detailed analysis of the prospect website, overview of the SEO Sales Trail, proposal creation, close, follow up and some role play.
  • Module 8 – Client Review To Sale Strategy The SEO Sales Trail is our process for sitting down with a prospect or a telephone meeting via webinar and demonstrating to them that they need your service. During this process we show you how to create a perceived pain in the prospect by demonstrating to the client that they are missing out on business. Then that wound is agitated by confirming their poor online exposure is being outdone by competition. Finally when it’s ready to go for the close, we show you exactly how to do so even if you have no clients.
  • Module 9 – Upselling: What and How This is an advanced module covering how to properly identify upselling opportunities and when you should cross-sell your services.
  • Bonus Module – Offline Lead Generation In this bonus module we teach about Offline Marketing for a Local Internet Marketing Agency. This video covers the three main components of offline marketing, which are Lead Generation, Market Selection and Tools & Assets.

Supporting Documents, Templates & Tools

  • Client Getting Report  This is an example of a report that is used to educate and stimulate potential clients. Give this document to prospects to help earn a face to face meeting assessing their web presence.  You can take this document and brand it.
  • LMS SEO Sales Trail Checklist This document will provide a step-by-step approach to create a SEO website assessment for a local business prospect. This document compliments my well praised SEO Sales Trail.
  • LMS Sample Proposal Creation Guide This guide will help you in creating a local marketing proposal.
  • Local Internet Marketing PowerPoint Presentation This is a full PowerPoint presentation giving an overview of Local Internet Marketing. This is the presentation you can use for a webinar, seminar, workshop, online group or a specific prospect. 
  • Prospect Website Assessment Information Sheet  This is the document used for during the SEO Sales Trail, that allows you to compare client keywords and their competitors’ keywords along with a competitive analysis.
  • LMS Sample Proposals  These are the proposal templates Scott uses with his agency. With almost 20 years of B2B Sales experience, it’s taken him 6 years to refine my proposals for this business. You get full extensive proposals for SEO, Local Search Marketing, Website Development and Email Marketing
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Accelerated Training Program

Lifetime Access to all Existing and New Content

This training program gives you the most robust training package focused on local online marketing ever created. Through professional video instruction Scott Gallagher will show you how to market a local business through the Internet plus how to manage and acquire those local clients.

Filled with step-by-step instruction you will quickly learn the elements needed to build an agency with multiple monthly paying clients. This course includes video, MP3s, transcripts, webinars, tools, and downloads of practical worksheets and templates that you apply directly to your business and your clients business. Combine all this with weekly live Q&A calls with Scott Gallagher and the LMS Faculty and you will create a profitable and sustainable business.

Learn the execution of local Internet marketing:

  • How to attract unlimited business from Google for free
  • How to engage with your customers using the Internet so they spend more often
  • How to create and use videos to increase sales and conversion
  • How to use Web 2.0 properties like Facebook and Twitter to market a local business
  • How to do email marketing properly to build lifelong customers
  • How to manage your Internet marketing campaign properly
  • Where to find the right tools to get the job done

Learn the management of a local Internet marketing agency:

  • How to sell high priced services to local businesses using the highly acclaimed ‘SEO Sales Trail‘. 
  • How to manage multiple clients and utilize economies of scale to maximize your profits.
  • How to find and manage multiple resources such as outsourced contractors, commissioned employees and in-house employees as you grow.
  • What tools are used to manage your business efficiently to ensure quality delivery of services and high productivity from your team.
  • How to build and understand a growth strategy to implement resources as the business grows.
  • What critical Key Performance Indicators (KPI’s) are required to measure and monitor from your first day in business.
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Some FAQs

How fast can I become the owner of a profitable and sustainable local marketing agency? Good question! The great thing about being a local marketer is that you can start on your own, working from home, if you wish. As you get more clients you can add people to your team and grow your business as you see fit. There will never be an end of businesses who need more leads and sales! The desperate demand for local marketers will enable you to grow your business as fast as you wish.  Learn the 90-Day Challenge!

How hard is it to learn local marketing? Well, if you got through high school, you’ll have no trouble following the instructions. There’s a weekly Q&A call to get help and a private forum where you have direct access to Scott and other experienced local marketers who will help you if need be. As well, you can always telephone or do a Skype call with Scott if you need help beyond what is provided. 

Is it the best local marketing training available? A number of students have bought other local marketing programs and they have all said that Scott’s program is the best. The #1 thing everyone mentions that they like is that Scott owns and runs his own local marketing agency. You see, this training exists because Scott does local marketing day in / day out. 

What’s the guarantee? You have a full 30 days to review the course. If you’re not satisfied for any reason whatsoever, you’ll get a 100% refund of your money. No questions, no quibble. We completely understand if you change your mind.

What do buyers say about it? You can see a number of testimonials and hear interviews with people who’ve been through the program by clicking here.